Ameesha Patel, Model and Actor
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Ameesha Patel, Model and Actor

Asit Dixit and Umesh Patil |
February 19, 2019

“Samajho aap 28 ko aa rahe ho transaction ho jaata hai 28 kee sham ko main kar doongi taaki first week of September mein jab aapka pehla aa jaye toh wo paanch din ka gap rahega toh wo (Suppose, you say you are coming on 28. If transaction takes place on 28, I will post the tweet that very evening. So, when I receive the first advance in the first week of September, there will be a gap of five days).”


An economic analyst by training, Amisha Patel worked as a model while acting in theatre before her Bollywood break happened with Kaho Na … Pyar Hai in 2000, followed a year later by Gadar: Ek Prem Katha, one of the largest grossers ever on box-office. However, her acting career nose-dived after 2007. She is staging a comeback with upcoming Sunny Deol starrer Bhaiyaji Superhit. Although she is no longer seen in movies, her popularity is far from diminished, for she has more than 30 lakh followers on Twitter, more than 48,000 on Facebook and more than 10 lakh on Instagram. 

It was her manager Kunal who spoke to us on her behalf in her Juhu office, for Amisha was not there at that time. Kunal already knew why we were there. So, we did not waste time on niceties. Look, we tell him, we are hiring celebrities to promote the BJP on social media in the run-up to elections in 2019. You know when celebrities like Amisha speak on issues it sends a message to their followers and through them to the general public. What she has to do is appreciate the good work and schemes of the government. This will help create a positive image among the general public who will brush aside the issues the opposition raises. We will provide you the content for this purpose.

After briefing him thus, we come to fee and ask him what their expectation is. We also ask in which mode they would like to receive the fee. Telling us to keep in mind the repercussion his boss may have to face on account of undertaking this political assignment, Kunal asks us what our offer is. After some haggling, we agree to pay Amisha a fee of Rs. 5 lakh per message, which comes to Rs. 45 lakh a month. But Kunal is adamant on seeking a security for his boss and asks us to pay Rs. 90 lakh as security. We promptly agree. Suggesting that she should be paid two months’ fee in advance as security, he tells us, “Main do mahine ka ginunga kyonki wo do mahine kee security chahengi … aur ye mode of payment … mode of payment  nahi .. aur ye terms aur payment ka ek toh aap dekh lena first month ka toh aap advance doge hee … aur doosre month ka bhi aapko jaise hee wo ek bhi karenge ya do karengi maximum aapko doosre mahine ka dena padegakyonki logically main do mahine ka bol raha hoon (I will count two months as she would like to have security for two months … and then this mode of payment … not mode of payment but see terms of payment. You will be paying the first month fee in advance … and you will have to pay fee for the second month as soon as she has made a Tweet or two … logically I am talking of two months’ payment).” We have no issue with that either, we assure him again, while agreeing to pay Rs. 90 lakh in security deposit.

In the meanwhile, his boss and business partner Amisha enters the room. Turning to her Kunal says, “So, Ma’am I have understood what they want … I’ll explain that you araam se later, so basically like I told you, three news per month so three mediums Twitter, Insta, Facebook.” Understanding it well what is expected of her, Amisha says “Yeah.” Yes, you can explain it to her, we tell Kunal. Assures Kunal, “Haan wo aaram se inko main samajha doonga (Yes, I will explain to her later).” This is necessary so she has no confusion about this, we say. “Nahi, wo bata denge, no tension (No, he will tell me about it, no tension),” Amisha also assures us.

Brushing aside all assurances, we turn to Amisha to brief her. Madam, you just have to appreciate all the good work done by the BJP government, we say. Amisha instead laments, “Kaafi fans hain jo un good works ko appreciate nahi karte toh wo ye backlash mujhe sahna padega bas aur kuch nahi (There are many fans who don’t appreciate those good works. So, I will have to bear with that backlash).” But you can always say good things about schemes like Beti Bachao Beti Parhao, we insist. Kunal also convinces Amisha.

We say it would be quite advisable if she starts writing on social media on social issues as soon as possible. Doing it all of a sudden may send a wrong message, otherwise.

But they would like to have money first and work later. “Ek baar hum log MOU sign karke kuch ho jayega (Let us sign the MOU first and some payment materialises),” Amisha tells us. Chips in Kunal, “Ek baat bataata hoon aapka ek baar MOU sign ho gayaa … nahi, nahi, ek baat aapke tweet ke pehle bhi pehle aapke tweet ke teen din pehle kareingi (Let me make it clear. After the MOU is signed … no, no, three days before your tweets are to be made she will make the general tweet).” Assures Amisha, “Haan, haan wo ho jayega you don’t worry (Yes, yes. I will sure do that. You don’t worry).” Amisha then tells how her company has already done some projects related to the BJP and Narendra Modi. “Main active hoon in sab causes pe toh aapko (I am already active on such causes, so you [don’t have to worry]),” she avers. Kunal adds, “Aur aapka ek baari wo pehla cost jab aayega usase pehle hee wo aise kar dengi (And when we receive the first cost [payment], she will do it before that).” “Pehle hee kar doongi, toh aap nishchint rahiye (Yes, I will do it before that, you don’t worry),” assures Amisha.

Talking like a typical businessman, Kunal tells again what it would require, “Agar aap keh rahe hain ye mahine ke pehle aap lock kar dein right to definitely first week do din abhi nahi aur ek hufte baad hoga toh jaise aap lock karenge wo transaction ho jayenge do din baad wo ek general tweet kar dengi (As you told me if you lock the deal before this month, right, then first week, not in two days but after a week as soon as you lock it and transaction takes place, she will make a general tweet after two days).” As we have told we would get back to them on August 28 bringing along the promised advance payment, Amisha also tells us, “Samajho aap 28 ko aa rahe ho transaction ho jaata hai 28 kee sham ko main kar doongi taaki first week of September mein jab aapka pehla aa jaye toh wo paanch din ka gap rahega toh wo (Suppose, you say you are coming on 28. If transaction takes place on 28, I will post the tweet that very evening. So, when I receive the first advance in the first week of September, there will be a gap of five days).” Says Kunal, “Aur wo bhi general tweet aap apne aap bata do aisa kuch kar do na (And that general tweet you can suggest).” We will certainly do that, we say. “Taaki aap bhi khush rahein (Yes, so that you are happy),” Amisha says with a smile.

We couldn’t agree more.

We had e-mailed a questionnaire to all these celebs to know what they would like to say on what we have revealed in our story. Click here to read the answers.

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