Ganesh Acharya, Film Choreographer, Actor and Director
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Ganesh Acharya, Film Choreographer, Actor and Director

Asit Dixit and Umesh Patil |
February 19, 2019

“Kya hai matlab jaise ye nau mahine ka hai … chaar-paanch mahine ka ek aapka white ka RTGS ho jaata na toh hum log confirm ho jaate ki kaam karna hai (I mean, this contract is for nine months … see if you can arrange RTGS of the white component of four-five months together, it would confirm that I have to work for you).”


Born to a dancer father, Ganesh Acharya became a choreographer at the age of 19 after his father died. He has now graduated into one of the most sought-after choreographers in the film industry, with more than 100 films behind him, while acting in and directing films himself. He won the National Film Award for choreographing the song “Hawan Kund” in Milkha Singh’s biopic Bhaag Milkha Bhaag in 2013. The dances he has choreographed have brought him recognition far and wide. Although he has three accounts on Twitter by different names, he has 2,000 followers in all accounts put together and about 7000 on Facebook. Instagram tells us Ganesh has about 57000 followers on it.

You see this image building exercise is targeted at 2019 elections, we tell Ganesh. As you know, opposition parties rake up issues to corner the BJP government. So, we would to rope in celebrities like you to help promote the BJP on social media as it will create a positive impact on general public through your followers. Ganesh does not take long what the assignment entails as he informs us, “Main Swach Bharat Amitabh Bachchan ka daily show karta hoon … ek din baithta hain na Amitji (I do a show of Amitabh Bachchan on Swach Bharat … he comes on the sets of the show on one day).” True, Amitabh Bachchan is brand ambassador of the Banega Swach India campaign in which the actor plays various roles to convey the message of a Clean India. But we interject to tell Ganesh that our job is part of a “hidden agenda” and if we make you brand ambassador, the general public will never take it seriously whatever you say to them. The point is not lost on Ganesh as he says, “Nahi main samajh gayaa aapki baat … hidden hai (No, I got what you are telling me … it is hidden).”

We will provide you the content on various issues from time to time and you have to put your thoughts on them across your followers on social media. “Content denge wo maine Facebook, Twitter, Insta pe daalna hoga (You will provide me the content and I will have to post that on Facebook, Twitter, Insta),” he asks. Yes, you will have to do it in your own style, we say. “Dekho kya hai na mera jo hai na … baat karni hai na dance ke through daloonga na toh lakhon tak pahunchati hai, karodon tak pahunchati hai … toh aap mujhe content bhejenge usko thoda sa dance form mein aise-aise karoonga kar loonga aise hee normal baat karoonga toh do teen lakh tak pahunchata hai (You see, what is my attribute … if I have to talk about something and if I do it thought dance it reaches millions of people … so I will say something in a dance form on the content you will send me. If I talk on something, it normally reaches two-three lakh people),” offers Ganesh. This is exactly we expect from you, we tell him.

As our discussion moves on, Ganesh seeks to know, “Agreement kaisa banega aapki company se banega (How the agreement will be made, will your company make it)?” Yes, our company will make the contract which will be for a period of nine months. Next, we explain him how he would get only 10 percent of his fee in white through RTGS and the rest in cash. “Okay,” says the choreographer in agreement. There will be maximum five contents per month, we tell him, on which he will have to post messages on all three social media platforms. In all, he will have to post 15 messages a month. Now coming to his fee, we ask him what his expectation is. “Waise 25–30 ke beech mein hona chahiye … 25 se 30 ke beech mien (By the way it should be between 25–30 … between 25–30),” he says, after some hesitation. We promptly agree and fix his fee at Rs. 30 lakh per month, at the rate of Rs. 2 lakh per message. Tell us if there is any issue, we ask. “Koi issue nahi hai (There is no issue),” assures the choreographer.

We again tell him that since we receive funds mostly in cash we will be able to pay him only 10 percent of his fee in white. “White ka thoda zyada nahi ho sakta (Can you pay some more in white),” he asks. Sorry, we cannot help it, we say. “White ka matlab har month aap log white ka bhi denge (White means, you will pay in white every month separately).” Yes, certainly we will. Ganesh asks, “Usmein kuch aisa chaar-paanch mahine ka nahi ho payega (Wouldn’t it be possible for you to pay that way for some four-five months together)?” The reason is the choreographer wants some surety, as he explains when we tell him we would pay the white component every month, “Kya hai matlab jaise ye nau mahine ka hai … chaar-paanch mahine ka ek aapka white ka RTGS ho jaata na toh hum log confirm ho jaate ki kaam karna hai (I mean, this contract is for nine months … see if you can arrange RTGS of the white component of four-five months together, it would confirm that I have to work for you).”

We promptly accept what the choreographer proposes. “Badi payment nahi chahiye … bas white ka jo hai na (I don’t want a big payment … only the white component),” he further says. Assuring him we say we could even extend him six months advance of the white component. The cash component will be paid every month. Agreeing he says, “Wo chalega (That will do).”

This is how we close the deal with Ganesh Acharya.

We had e-mailed a questionnaire to all these celebs to know what they would like to say on what we have revealed in our story. Click here to read the answers.

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