How Local News Outlets Can Build an Online Audience

How Local News Outlets Can Build an Online Audience

August 28, 2018

We lead a research project at the Shorenstein Center on Media, Politics and Public Policy at the Harvard Kennedy School called the Single Subject News Project, funded by the Knight Foundation.

The project seeks to identify and share best practices on how single-subject newsrooms can engage, grow and monetize their online audiences. Our research falls at the heart of the Knight Commission’s mission, which is exploring ways to bolster trust in the media, including solvent and responsive news organizations.

The best practices for audience development and revenue which we are uncovering in our research on single-topic newsrooms are ripe for sharing with their local newsroom cousins. In this post, we are going to share some of the most important strategies we are discovering, which have practical application in local newsrooms. The first strategy is email newsletters and the second is search engine optimization (SEO).

Credit by- GIJN

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