Samsung pulls ad with drag queen after backlash

Samsung pulls ad with drag queen after backlash

newsdesk |
January 21, 2022

Samsung has pulled an ad showing a Muslim mother expressing support for her drag queen son in Singapore, after backlash from the Muslim community.

New Delhi, 21 January 2022                                                                   

As per news report of BBC, several social media users alleged it was "an attempt to push LGBT ideology." In a Facebook post on Wednesday, Samsung said it was aware the video "may be perceived as insensitive and offensive." Singapore remains largely conservative on LGBTQ issues, even as local groups call for greater acceptance. The ad was meant to promote Samsung's new wearable products, like noise-cancelling earbuds and a smart watch with a heart rate monitor. It filmed several participants' reactions as they listened to heartfelt recorded messages from their loved ones. One of the pairs of participants featured a Muslim woman wearing a headscarf as she heard a message from her son, who was a drag performer.

Source - BBC


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