Fabindia Pulls Ad After Backlash

Tuesday, 19 October 2021Newsdesk
Fabindia Pulls Ad After Backlash
Indian retailer Fabindia has withdrawn an ad about a new festive line after a backlash from right-wing Hindu groups.

New Delhi, 19 October 2021

As per news report of BBC, they accused the ad of using Urdu - a language spoken by many Muslims - to celebrate a collection for the Hindu festival of Diwali. The collection is titled Jashn-e-Riwaaz, an Urdu term that means "celebration of tradition". But a tweet of the ad sparked accusations from some Hindus who said it hurt their religious sentiments. They said the firm - a household name that sells home furnishings, furniture, clothes and food - was appropriating Diwali, the Hindu festival of lights. A spokesperson from Fabindia, however, told the Times of India newspaper that Jashn-e-Riwaaz was not its Diwali collection.

Source - bbc.com

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