As former New York City Mayor Michael Bloomberg rolls out his late-starting campaign for president this week, Texas is getting a big chunk of the billionaire’s television spending.

On Monday, Bloomberg began advertising on broadcast television in the Austin, Dallas-Fort Worth, El Paso, Harlingen-Weslaco, Houston and San Antonio markets. More than $3 million will go toward Texas airwaves, according to Advertising Analytics, a Virginia-based company that tracks ad buys throughout the 2020 election.

Texas is one of 32 states in which Bloomberg is spending a total of $35 million on air time, which represents the largest one-week television buy in political history, according to Advertising Analytics. In Texas, his ads will remain on the airwaves until Dec. 2.

Credit by - The Texas tribune

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