What Is 'Bha', The New Shoe Sizing System For Indians

Wednesday, 24 April 2024Newsdesk

The'Bha'shoe sizing system isasimplifiedapproachwith8footwear sizes suited to fit different age groups.It aims to provide a better fit for about 85% of Indians.

New Delhi 24 April 2024

As per news report of NDTV,A new footwear sizing system, specifically designed for Indians, is in the works. Named 'Bha' for 'Bharat', it aims to replace existing UK/European and US sizes. The findings of a recent survey -- conducted between December 2021 and March 2022, included 3D foot scanning of over 100,000 Indians across 79 locations -- provided insights into the size, dimensions, and structure of the average Indian foot.

Source - NDTV